Getting your site ranked in the search engine isn’t a complicated process. Most SEO companies would have you believe that it is. It is, however, an involved process which can take up more of your time than it may be worth. Today I wanted to take a look at on-page optimization and how it plays a role in the way search engines like Google see your site.

On page optimization is usually the first step in the SEO process after you identify your targeted keywords. Not only can it optimize the way the search engines read your site, but if properly set up it will increase click through rates and readability of your site.

I’m going to summarize some of the most important on-page factors that will help increase your rankings in the search engines. This is a basic walkthrough, but should give you a good place to start.

1. Title Optimization

Title optimization is arguably the most important factor when properly structuring your site. Your title tag should be short, but descriptive. This is the first thing shown in the search engines and what grabs your customers attention. This fact alone gives it a massive weight in your ranking factor.

Title optimization tips

• Main Keyword: Because search engines give so much weight to the title tag it’s a good idea to put your main keyword here. I wouldn’t recommend stuffing too many keywords here. Make it sound natural and attention grabbing.
• Your Business Name: This is great for branding. It will also help if you know your customers are going to be searching for your particular brand name.